Solution
Personal Care
Application of CX-1040 Elastomer in Long-Lasting, Smooth BB Cream
Project Background

With the upgrade in consumer demand for foundation products, the BB cream market faces the challenge of balancing “flaw coverage with a natural skin feel”. Traditional products, designed to provide strong coverage, often have heavy formulas that can lead to a mask-like effect or powdering on the skin. In summer, wearing makeup for extended periods also causes frequent problems such as excess powdering and dullness of the skin.

Project Requirements

Adult skin users desire a foundation that can cover up imperfections and fine lines, conceal pores, while also providing a skincare-like comfort experience throughout the day.

Solution

To meet market demands, Chenxi has developed a new BB cream formula centered around CX-1040 elastomer gel, effectively addressing issues like heavy makeup coverage and poor wearability.

  1. Eliminates heaviness for a smooth, lightweight feel: The unique elastomer structure transforms the creamy texture into a dry, silky powder upon contact with the skin, eliminating stickiness for an ultra-smooth, “feelless” application. 
  2. Soft-focus effect hides pores and fine lines: Utilizing the light-scattering properties and filling capabilities of elastomer microspheres, this formula fills in skin imperfections, brightens the complexion, avoids a fake-looking whiteness, and results in a natural, translucent finish.
  3. Long-lasting wear with skincare benefits: CX-1040’s three-dimensional network structure helps retain pigments for a more consistent coverage. It also forms a breathable protective layer on the skin, locking in benefits and protecting against irritation.


Benefits brought by CX-1040

By incorporating the CX-1040 elastomeric gel, this BB cream successfully resolves the common market challenges of “high coverage requiring a thick formula” and “long-lasting effect leading to dryness”. It not only provides excellent spreadability, pore-filling capabilities, and a smooth skin feel, but also enhances the batch consistency and environmental stability of the formula thanks to its stable physical properties.

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Get in touch

If you wish to learn more about the product information, please feel free to contact us. Product Manager: Mr. Yu 177 2766 2733 (mobile phone and WeChat are the same number)