With the upgrade in consumer demand for foundation products, the BB cream market faces the challenge of balancing “flaw coverage with a natural skin feel”. Traditional products, designed to provide strong coverage, often have heavy formulas that can lead to a mask-like effect or powdering on the skin. In summer, wearing makeup for extended periods also causes frequent problems such as excess powdering and dullness of the skin.
Adult skin users desire a foundation that can cover up imperfections and fine lines, conceal pores, while also providing a skincare-like comfort experience throughout the day.
Solution
To meet market demands, Chenxi has developed a new BB cream formula centered around CX-1040 elastomer gel, effectively addressing issues like heavy makeup coverage and poor wearability.

Benefits brought by CX-1040
By incorporating the CX-1040 elastomeric gel, this BB cream successfully resolves the common market challenges of “high coverage requiring a thick formula” and “long-lasting effect leading to dryness”. It not only provides excellent spreadability, pore-filling capabilities, and a smooth skin feel, but also enhances the batch consistency and environmental stability of the formula thanks to its stable physical properties.